I'm Wendy Barba, a bold, multicultural and multilingual marketing strategist with 20+ years of experience. I've driven success for Fortune 100 giants like Coca-Cola and GE, and for small businesses alike. I’ve led high-impact initiatives across the globe, blending Napa Valley sophistication with Miami vibrancy to build a truly global perspective.
As the Founder & CEO of WB Marketing Agency, I offer strategic marketing, brand development, and fractional COO services under one roof. My unique strength is an eagle-eye view of business – I seamlessly integrate branding, marketing, operations, and sales into unified, market-ready growth strategies. Backed by a sales DNA and a marketer’s mindset, I turn silos into synergy.
Your Strategic Partner
Cultivate a trailblazer mindset within your organization, giving you the competitive edge to lead with clarity, inspire action, and achieve lasting success in a rapidly changing world.
A clear business plan is your blueprint for sustainable growth. With the right game plan, you’ll lead confidently, adapt quickly, and turn uncertainty into opportunity.
Using a data-driven, customer-centric approach, I deliver actionable strategies that elevate your brand, maximize profitability, and position you as a market leader—locally and globally.
Because when leaders rise, businesses thrive.
"Because knowing your game plan is your greatest strategy."
A clear business plan is your blueprint for sustainable growth.
- Wendy Barba
“I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.”
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- rachel, photographer
Because growth isn’t accidental. It’s strategic.
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"Trust that you’re on the right path, even when it feels uncertain. With self-awareness, grace, and self-love, every challenge becomes a lesson, shaping you into the person you’re meant to become.
-Wendy Barba
“I went from barely paying my bills to quitting my job and traveling the whole world.”
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DEGREE
What I made writing my first blog post ever.
coaching
Number of times I cried about that
Number of podcast episode downloaded
My clients' launch profits this year
800k
work with me
Trust me, I’ve been there. Let’s figure it out together. Book your coaching session today—because you don’t have to do it alone.