Your COO Partner
for Visionary Growth
ready to sell, scale, and level up
As an entreprenuer, you already carry the vision. But vision alone isn’t enough. To grow and scale with confidence, you need the right strategy to bring clarity, structure, and execution into your business. That’s where I step in.
I’m not just a strategist. I’m your fractional COO partner—the one who turns ideas into actionable roadmaps, holds the pieces together, and ensures your business moves forward with precision. With two decades of experience guiding Fortune 100 brands and entrepreneurs, I specialize in creating the balance between visionary leadership, operational excellence, and future-focused growth.
Wendy Barba
THE COST OF LEADING ALONE
- Wearing too many hats and feeling stretched thin.
- Lacking systems that keep the team accountable.
- Struggling to move beyond day-to-day firefighting.
- Missing out on sales opportunities or ROI clarity.
the power of a coo partner
- Strategic Clarity: Your vision translated into a clear, step-by-step plan.
- Operational Excellence: Streamlined processes that save time and money.
- Financial Growth: Sales, ROI, and AI-driven insights that maximize profitability.
- Leadership Support: A trusted second-in-command who elevates your team.
- Freedom & Balance: More space for you to focus on leading, creating, and living.
HOW to Work Together
Aligned Leadership
Executive leadership isn’t just about holding authority—it’s about leading with clarity, self-awareness, and purpose. In today’s complex business environment, the leaders who thrive are those who align their energy with their strategy, inspiring teams to act decisively and perform at their highest level. Together, we cultivate your ability to see the bigger picture, make confident decisions, and set a purposeful direction that drives sustainable growth.
Strategic Planning
A clear business plan is your blueprint for sustainable growth. With the right game plan, you’ll lead confidently, adapt quickly, and turn uncertainty into opportunity.
Scalable Growth
I turn performance data into strategic direction—aligning your P&L with ROI-driven objectives that fuel profitability and sustainable expansion. Leveraging AI to optimize systems and embedding sales training that builds confident, high-performing teams, we strengthen every level of your organization for measurable growth and long-term value creation.
My Methodology: The Three Pillars of Sustainable Success
CONSCIoUS LEADERSHIP
- Cultivating a Vibrant Company Culture
- Elevating Employee Productivity
- Encouraging Resilience and Adaptability
- Promoting Leadership and Influence
- Enhancing Customer Satisfaction
Because when leaders rise, businesses thrive.
MAP YOUR BUSINEsS SUCCESS
"Because knowing your game plan is your greatest strategy."
A clear business plan is your blueprint for sustainable growth.
- Wendy Barba
“I never knew how great it could be working with a content creator who GETS it. Mathilde really gets it.”
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- rachel, photographer
effective roi
Duplicate this section as many times as you need to for as many services as you offer. You can alternate them if you want!
Because growth isn’t accidental. It’s strategic.
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Our Manifesto:
"Trust that you’re on the right path, even when it feels uncertain. With self-awareness, grace, and self-love, every challenge becomes a lesson, shaping you into the person you’re meant to become.
-Wendy Barba
DOES IT WORK?
POWER OF implementing ai in your business
chantal scaled her business by 5x
“I went from barely paying my bills to quitting my job and traveling the whole world.”
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DEGREE
What I made writing my first blog post ever.
coaching
Number of times I cried about that
Number of podcast episode downloaded
My clients' launch profits this year
800k
work with me
Feeling stuck or unsure about your next step?
Trust me, I’ve been there. Let’s figure it out together. Book your coaching session today—because you don’t have to do it alone.
BREAKING CEILINGS
Who I am
I'm Wendy Barba, a bold, multicultural and multilingual marketing strategist with 20+ years of experience. I've driven success for Fortune 100 giants like Coca-Cola and GE, and for small businesses alike. I’ve led high-impact initiatives across the globe, blending Napa Valley sophistication with Miami vibrancy to build a truly global perspective.
As the Founder & CEO of WB Marketing Agency, I offer strategic marketing, brand development, and fractional COO services under one roof. My unique strength is an eagle-eye view of business – I seamlessly integrate branding, marketing, operations, and sales into unified, market-ready growth strategies. Backed by a sales DNA and a marketer’s mindset, I turn silos into synergy.
